Monthly Archives: June 2013

Gold Lion commercial at Cannes

Gold Lion commercial at Cannes

This video is about one of the most innovative marketing approaches I have ever seen, in terms of marketing to poor people (who, after all, outnumber the rest of us by quite a bit). Have a look and tell me if you don’t think is one of the greatest ideas in many a year! Clearly, this is a case where human behavior and media have intersected in a very positive way.

Digital Dementia

Digital Dementia

This is a very scary article about recent South Korean research. Here is the opening sentence of the article: “Doctors in South Korea are reporting a surge in ‘digital dementia’ among young people who have become so reliant on electronic devices that they can no longer remember everyday details like their phone numbers.” Go read it and I’d be interested in any feedback you’d like to share!

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