Here are two :15s and a :30 from Burger King down under. They’re not the sort of thing you’ll see in the USA, and one wonders about the cultural differences between the Anzus chaps and ourselves. What say you?
Tag Archives: advertising
What’s the message here?
This Procter & Gamble commercial purports to celebrate moms, showing how they nurture us from infancy to achieve greatness. But it seems to me that these three vignettes are more about the kids being coerced (however gently) into the pursuit of parental aspirations, rather than being allowed to discover their own. Have a look at the spot. Am I off base here? What do you think?
Yes, this IS a real commercial!
Yes, this IS a real commercial!
This is a very long form commercial at 3:05. The “performance” itself is unique and incredibly impressive in terms of what it must have taken to stage this event. The sponsoring company is not revealed until the end. I doubt this could air in the U.S., given our high rates for commercial air time. But as a YouTube video, it could score a lot of hits. We shall see. Any thoughts?
Christopher Walken’s silent side
Christopher Walken’s silent side
This link will take you to a series of spots for a clothing company in which Walken portrays a kind of magical-mystical tailor-designer. There are cgi effects to account for his super powers. A most remarkable features of these commercials is that Walken speaks not one word of dialog! The psychological impact of not using what is arguably one of the most distinctive voices in the TV-film acting world creates a special kind of weirdness that true Walken fans (like myself) can only marvel at.
Gold Lion commercial at Cannes
Gold Lion commercial at Cannes
This video is about one of the most innovative marketing approaches I have ever seen, in terms of marketing to poor people (who, after all, outnumber the rest of us by quite a bit). Have a look and tell me if you don’t think is one of the greatest ideas in many a year! Clearly, this is a case where human behavior and media have intersected in a very positive way.
Creativity in Advertising vs. Data
For over 30 years now I’ve been hearing what seems to be a never-ending debate between “suits” of the research orientation and creatives about how advertising should be done. Creatives always complain that research has a tendency to kill great advertising. Research people point to case after case of bad creative that would never have run if people listened to what the research was telling them. The latest input comes from Adam Kleinberg at Ad Age. Here’s the link:
So, where are we today? Is “big data” going to be the savior that many claim? Will good creative go the way of the Dodo? I’ve seen this play out so many times that I find myself with a foot in each camp. But when push comes to shove, and you have to make a decision, I think you have to trust your gut. It’s a little like the other big question in business, the ongoing conflict between marketing and finance. I once wrote a biography about a self-made multimillionaire who told me his motto was “No guts, no glory.” Finance tends to be risk-averse (like research) while marketing wants to take risks (like creatives). He’d built seven successful companies by taking risks more often than playing it safe.
“Google Glass” Is it app-tastic?
So today’s Adweek online had a piece on Google Glass, including a short video that’s well worth watching (http://bit.ly/11W14J8) and here’s the thing: Glass is not fully autonomous–it’s a wireless add-on to your smart phone. It relies on your GPS chip and processor and navigation to do what it does. And, of course, you have to wear it, like a pair of glasses. Read the article, check out the video and tell me: Do you think this will really be the next big ad medium?
Media and Psychology in the TV Ad Biz
So, according to Advertising Age, ABC is going to run a pilot of a possible new TV show about a dad and daughter team who run an ad agency together. The star is Robin Williams! The tentative title is “The Crazy Ones,” and if that doesn’t describe RW to a tee, I don’t know what does. Here’s the link to the Ad Age story:http://bit.ly/WWfGQQ
Why do advertisers value the 18-to-49 demographic so much?
It makes NO sense. Baby Boomers control over $1 trillion in discretionary income (Kelly Kahl, Sr. Exec VP for Programming and Operations at CBS). And Boomers are LESS stuck in their brand loyalty ways than X’ers and Millennials (TV Land, 2008). Yet every day when I get my email update on the overnight prime-time ratings, they are always broken into two columns: total audience and 18-to-49. CBS recently canceled CSI Miami on Sunday nights and replaced it with NYC 22. I tried to watch the first two episodes. I just could not get past the 10-minute mark. I shut off the TV and did some reading instead. I no longer bother to try watching.
CBS’s marketers are probably delirious with joy, since I am WAY past that 49-year-old upper end of desirability. I wonder if the brands buying time on “22” are equally happy.
“Despite the fact that it managed to draw a relatively large audience — averaging about 8.5 million viewers — it was one of the lowest-rated shows among the 18-49 age group,” says contact music.com. And it was expensive to produce. But it was #1 in its time slot and drew a large total audience! From what I’ve seen so far, NYC 22 is getting lower numbers–and not even delivering the 18-to-49 demo.
What’s going on?
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