Marketers Use Neuroscience in Package Design to Influence Consumers Subconsciously | Adweek
Adweek has just run an article about neuromarketing and using symbolism in emotion-evoking ways as a packaging tool. It’s a good read.
Marketers Use Neuroscience in Package Design to Influence Consumers Subconsciously | Adweek
Adweek has just run an article about neuromarketing and using symbolism in emotion-evoking ways as a packaging tool. It’s a good read.