June 17, 2014
Neuromarketing Makes News
Marketers Use Neuroscience in Package Design to Influence Consumers Subconsciously | Adweek
Adweek has just run an article about neuromarketing and using symbolism in emotion-evoking ways as a packaging tool. It’s a good read.
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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