You have to watch this excellent ad for the Lexus ES that used artificial intelligence to write the script. I’m not sure how much of this is really the algorithm and how much is due to the human creative direction. The accompanying narrative provides a valuable list of takeaways that all ad message creators should endeavor to employ. Thanks to Muse by Clio for this fine piece.

https://musebycl.io/digital-data/lexus-used-ai-make-perfect-car-ad-heres-how-it-turned-out