Author Archives: mediainmind

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind."

A Must-Watch Video

One of my MBA students sent me a link to a trailer for a Netflix program about social media and after viewing it, I consider it something everyone should watch. This is a cold, hard, sober look at the platforms that have become so big a part of our lives. Here’s the link:


Samsung Fails the Digital Media Test

You would probably think that a big-time tech company like Samsung would have its act together in the digital arena, wouldn’t you? I certainly thought so.

But lo and behold, my 8-month-old Samsung 43″ HDTV has had its HDMI 2 and HDMI 3 ports go south; 2 went about 5 weeks ago, so I switched my FireStick to 3; then 3 went out last week.

Customer service? Nope. Call their toll-free number to speak to someone and your only option is to go online. Go online and start a chat and the first attempt ends with the bot not recognizing what I am saying and thinking my problem has to do with using a soundbar. Huh? So, I end that chat and start a new one. The new chat session starts out pretty well with the stock replies but after I describe my particular problem and give the bot my name and email, it tells me, “We are notifying top Samsung experts. It usually takes 1-2 minutes.”

From 4: 20 pm to 5:05 pm, NOTHING. Samsung fails the digital media test miserably. I wish Apple made actual TV sets. I will never buy another Samsung product again.


Liberalism vs. Cancel Culture

The word “liberal” has various meanings at various times. What does it mean today? For some, it seems to mean that saying the right thing to support a particular cause is right and just and not being 100% on-board with that is “illiberal” and worthy of the harshest criticism and opprobrium. Such thinking holds that speech is only free if it’s correct. Today’s “mainstream media” seems to be institutionalizing this point of view. Objective reporting has given way to “taking a stand.”

But it seems some avowed liberals are not willing to go along with this disturbing trend. Perhaps, there is hope for the first amendment yet.

Liberals Feel Sting of “Cancel Culture”

 


EMMY-nominated Commercials 2020

Here is a link that will take you to the five 2020 EMMY-award nominees for the best TV commercial. Enjoy!

https://bit.ly/3i3Jbkn

 


Kareem Shoots and Scores!

Kareem Abdul Jabbar writes a regular column for The Hollywood Reporter and in its June 17th issue, he addresses the ongoing discussion surrounding works of art and their cultural baggage. He notes that “Most adults have been brought up on an unhealthy diet of movies and TV shows that are racist, misogynistic, homophobic, and xenophobic….It’s disturbing to me that many of the films and TV shows I loved as a child now make me wince with embarrassment.” He describes specific examples that include John Wayne movie roles and Beatles’ lyrics and then rhetorically asks, “Should we ban John Wayne and The Beatles? No….What we need is a way to present art in its historical context so the works can still be available and appreciated for their achievements but not admired for their cultural failings. The easiest way would be to include an introductory explanation—filmed or written—that explains that the work contains harmful racial or gender stereotypes that were acceptable at the time but which we now know are harmful. Links to further discussions and information also could be provided.”

The master of the “skyhook” scores game-winning points with this column and while the article itself may not be accessible to non-subscribers, readers can access a video clip on THR’s website that incorporates elements from Abdul Jabbar’s column in its coverage of HBO’s decision to temporarily pull Gone with the Wind. I would encourage readers to view it:

https://www.hollywoodreporter.com/video/kareem-abdul-jabbar-why-gone-wind-needs-a-warning-label-not-a-ban-1298451


An Old Medium Is New Again

I’ve designed more than my share of direct mail pieces over the years. Some years back I did one for Philips Publishing that ended up being mailed over 20 million times and served as their “control” for several years.

But it seems that now direct mail is “old hat,” if not prehistoric. Right?

Not so fast, sports fans. Adweek has just published a piece (advertorial perhaps?) by Christopher Karpenko, Executive Director, Brand Marketing, for the United States Postal Service. Granted, he has an obvious agenda—pushing the use of the U.S. Mail. Nonetheless, he points out that combining direct mail with contemporary digital media tools can make a lot of sense. Check it out:

https://bit.ly/3cWgti4

Enjoy!


Virtual Reality Game Relieves Stress

The Wall Street Journal has published an article reporting on the use of a virtual reality game being used to help people manage stress. Because WSJ is behind a paywall, I can’t give you a direct link but the Journal does allow me to upload the piece to my Facebook page, so here is the link. Let me know what you think!

https://www.facebook.com/greg.zerovnik


Old and New Media Both in Trouble

Adweek has published some interesting statistics:

“Hard times for publishers and platforms

“The media business, which was ailing prior to the pandemic, has been struggling to survive amid Covid-19 due to declining advertising spend and revenue. This week, a disheartening wave of furloughs, layoffs and salary reductions struck a number of print and digital publishers. Condé Nast furloughed or laid off nearly 200 staffers, The Economist laid off 90 staffers and suspended the print edition of 1843, Vice Media laid off 155 staffers, Quartz Media laid off 80 employees, most of which were in its advertising department.”

Source: https://www.adweek.com/retail/7-of-this-weeks-most-telling-marketing-stats-from-puzzles-to-pent-up-wanderlust/?utm_content=position_10&utm_source=postup&utm_medium=email&utm_campaign=FirstThingsFirst_Newsletter_200518054746&lyt_id=630847

With so many companies pulling back on their advertising budgets in the face of free-falling conumser demand, it’s not surprising that this is happening. Print newspapers are in disarray. Meg Whitman’s new short-form digital media platform, Quibi, is well-behind projected subscription numbers.

A rapid economic recovery is not likely to take hold if consumers don’t get on board with the idea and resume patronage of traditional social venues like sit-down restaurants, entertainment venues, live-action sporting events, and so many more. Psychology portends two possible emotional scenarios: fear or courage. Which will prove to be the winning feeling?

It has often been said that the human being is an innately social animal. Perhaps that’s the way to bet. I would argue that we cannot let fear rule the day.


Great Billboards

Here it is the last day of the month and I have not posted anything so far in April. Well, I refuse to let a month go by without posting something of interest that has piqued my interest in media and I hope in yours as well.

Usually, I have an article that’s come to me by way of one of my many email and RSS feeds, an article that is almost always about what we call “new media.” Today, however, I am posting a link to 30+ terrific billboards. As you may know, billboard advertising dates back to at least the last days of Pompeii. When archeologists excavated the city out from under its ashen blanket, one of the things they discovered was the presence of advertising on building walls exhorting passersby to visit such-and-such inn or bathhouse. Billboards are about as traditional and old-timey a medium as there is.

But at the same time, as these examples prove, they also can be as fresh and creative and noteworthy as any contemporary Super Bowl spot.

Enjoy!

https://www.boredpanda.com/creative-billboard-ads/?utm_source=google&utm_medium=organic&utm_campaign=organic

 

 

 


What Does a Screen Do?

Slate published an article this month in its “Future Tense” section with that headline. The subheadline is quite provocative, asking, “The dangers linked to screen time for babies, kids, and teens are well-known. But is screen time really what’s causing them?”

The article is primarily about smartphone usage. Here’s a sample:

We know, for instance, that smartphone use is associated with depression in teens. Smartphone use certainly could be the culprit, but it’s also possible the story is more complicated; perhaps the causal relationship works the other way around, and depression drives teenagers to spend more time on their devices. Or, perhaps other details about their life—say, their family background or level of physical activity—affect both their mental health and their screen time. In short: Human behavior is messy, and measuring that behavior is even messier.

Slate author Jane C. Hu goes on to note that trying to conduct a double-blind study of screen time usage would very likely fail to meet the rigorous standards imposed by guidelines governing human subjects research. The article discusses research done at Texas Tech by Eric Ramussen and Jenny Radesky at Michigan. Interestingly enough, Radesky’s work led her to hypothesize that…

children’s temperament and behavior affected the amount of screen time they were exposed to, and screen time, in turn, affected their temperament and behavior; for a fussy toddler or preschooler, screen time might be a must to keep parents sane, but that screen time might also displace opportunities to learn self-regulation skills that would help them be less fussy over time.

In other words, it’s a two-way street.

The article is well worth a read. Here’s the link:

https://slate.com/technology/2020/03/screen-time-research-correlation-causation.html


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