So, it turns out that using a laptop or tablet is NOT such a good substitute for old-fashioned longhand note-taking because you no longer “process” the content!
Tag Archives: media psychology
Crazy ads for Burger King
Here are two :15s and a :30 from Burger King down under. They’re not the sort of thing you’ll see in the USA, and one wonders about the cultural differences between the Anzus chaps and ourselves. What say you?
What’s the message here?
This Procter & Gamble commercial purports to celebrate moms, showing how they nurture us from infancy to achieve greatness. But it seems to me that these three vignettes are more about the kids being coerced (however gently) into the pursuit of parental aspirations, rather than being allowed to discover their own. Have a look at the spot. Am I off base here? What do you think?
Cell phone ambushing
This article in Time includes a video that demonstrates how one man has decided to combat what he considers to be rude cell phone usage in public spaces. What do you think?
Yes, this IS a real commercial!
Yes, this IS a real commercial!
This is a very long form commercial at 3:05. The “performance” itself is unique and incredibly impressive in terms of what it must have taken to stage this event. The sponsoring company is not revealed until the end. I doubt this could air in the U.S., given our high rates for commercial air time. But as a YouTube video, it could score a lot of hits. We shall see. Any thoughts?
Christopher Walken’s silent side
Christopher Walken’s silent side
This link will take you to a series of spots for a clothing company in which Walken portrays a kind of magical-mystical tailor-designer. There are cgi effects to account for his super powers. A most remarkable features of these commercials is that Walken speaks not one word of dialog! The psychological impact of not using what is arguably one of the most distinctive voices in the TV-film acting world creates a special kind of weirdness that true Walken fans (like myself) can only marvel at.
Looks count more than sound for musical performance preferences
An email newsletter I subscribe to about the music business notes, “The way a musician looks on stage is more important to listeners than the music being played, according to a study just released. That is, even though most music fans swear that they are evaluating the music based on the music itself, and little else.” The news cites a study from Dr. Chia-Jung Tsay, a professor at the University College, London, that is part of the proceedings of the National Academy of Sciences. The piece can be downloaded free from the Academy website at this URL: http://www.pnas.org/content/early/2013/08/16/1221454110.full.pdf+html?sid=e6485f76-186a-42d1-9c95-af1c3e2f32f0
Kids, Gadgets & ADHD
This article (courtesy of Mashable) discusses several different views about the rise in ADHD diagnosis and offers what I think is a very nuanced view of the situation, crediting both pro and con views on the efficacy and effects of the gadgets our kids are using these days. Be sure to view the video clips as well.
Gold Lion commercial at Cannes
Gold Lion commercial at Cannes
This video is about one of the most innovative marketing approaches I have ever seen, in terms of marketing to poor people (who, after all, outnumber the rest of us by quite a bit). Have a look and tell me if you don’t think is one of the greatest ideas in many a year! Clearly, this is a case where human behavior and media have intersected in a very positive way.
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