Gold Lion commercial at Cannes
This video is about one of the most innovative marketing approaches I have ever seen, in terms of marketing to poor people (who, after all, outnumber the rest of us by quite a bit). Have a look and tell me if you don’t think is one of the greatest ideas in many a year! Clearly, this is a case where human behavior and media have intersected in a very positive way.
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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June 29th, 2013 at 5:32 pm