May 21, 2012
Psychology of Advertising Presentation in Riverside on June 21st
I will be making a lunch-time presentation on the subject of the psychology of advertising for the Inland Empire chapter of the American Marketing Association on Thursday, June 21st, at the Victoria Club in Riverside, California.
Here’s a link for for the AMA-IE: http://www.ama-ie.com/programs/
Look for event registration to be available around the end of this week.
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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