I’ve never been able to figure out how the judging process works at an international award show like Cannes, but I would say that anything that tugs at one’s heart strings is likely to help. Check out the Adweek site and see what you think:
http://www.adweek.com/news/advertising-branding/all-cannes-grand-prix-winners-2012-141388
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About mediainmind
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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