There’s a great article in the May 14th issue of the NY Times, “A TV Schedule in the Hands of Whoever Holds the Remote,” by David Carr, the paper’s media columnist, in which he talks about how his household has a Web-enabled TV and subscribes to Netflix, Hulu Plus and Apple TV. Halfway into the month of May, his household “watched exactly two minutes and one second of live television,” the Kentucky Derby.
Elsewhere I read that General Motors is going to pass on the next Super Bowl as an ad sponsor, since it’s not too sure that $4 million per spot represents a worthwhile investment.
The advertising industry is still enslaved by the “upfront” model of ad buying, paying ever more money for ever smaller audiences.
The model is broken. What will be the next model? Is there a next model?
Here’s the link to the NY Times article: http://nyti.ms/MBDBE4