Self-selection is the new paradigm for media content

There’s a great article in the May 14th issue of the NY Times, “A TV Schedule in the Hands of Whoever Holds the Remote,” by David Carr, the paper’s media columnist, in which he talks about how his household has a Web-enabled TV and subscribes to Netflix, Hulu Plus and Apple TV. Halfway into the month of May, his household “watched exactly two minutes and one second of live television,” the Kentucky Derby.

Elsewhere I read that General Motors is going to pass on the next Super Bowl as an ad sponsor, since it’s not too sure that $4 million per spot represents a worthwhile investment.

The advertising industry is still enslaved by the “upfront” model of ad buying, paying ever more money for ever smaller audiences.

The model is broken. What will be the next model? Is there a next model?

Here’s the link to the NY Times article:

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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