Which Audience Is Worth More?

Media Buyer & Planner Today noted that last night’s TV ratings showed these results for the two top shows in the 10 PM time slot:

ABC — Scandal — 2.8 for 18-49 demo, 8.0 million total viewers

CBS — Elementary — 2.2 for 18-49 demo, 10.9 million total viewers

So, which audience is worth more to advertisers?

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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