February 15, 2013
Which Audience Is Worth More?
Media Buyer & Planner Today noted that last night’s TV ratings showed these results for the two top shows in the 10 PM time slot:
ABC — Scandal — 2.8 for 18-49 demo, 8.0 million total viewers
CBS — Elementary — 2.2 for 18-49 demo, 10.9 million total viewers
So, which audience is worth more to advertisers?
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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