February 18, 2013
From Blair Witch to Hunger Games–Social Media Power!
From Blair Witch to Hunger Games–Social Media Power!
This article describes the remarkable success of social media in creating blockbuster hit movies. Some, like “The Dark Knight” or “Hunger Games,” were expected to do well. Others, like “Blair Witch Project” and “Gone in Sixty Seconds,” not so much. Read and enjoy!
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About mediainmind
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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