Tim Cook and Apple vs. the Data-Industrial Complex

You may have heard that Tim Cook has announced changes soon to come in how Apple’s systems will deal with privacy issues and that Facebook is pretty angry about it. Here’s a link to an interview by GQ magazine in which Cook talks about what he terms the “Data-Industrial Complex” (shades of President Dwight Eisenhower’s warning in the 1950s about the Military-Industrial Complex”) and why Apple is working to give people the power to opt in or opt out of being tracked. I say, score one for the good guys!

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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