I’ve designed more than my share of direct mail pieces over the years. Some years back I did one for Philips Publishing that ended up being mailed over 20 million times and served as their “control” for several years.
But it seems that now direct mail is “old hat,” if not prehistoric. Right?
Not so fast, sports fans. Adweek has just published a piece (advertorial perhaps?) by Christopher Karpenko, Executive Director, Brand Marketing, for the United States Postal Service. Granted, he has an obvious agenda—pushing the use of the U.S. Mail. Nonetheless, he points out that combining direct mail with contemporary digital media tools can make a lot of sense. Check it out: