This video was uploaded by Donna Roberts in another blog and I was so impressed by it that I decided it needed more exposure. This video reinforces the very critical book about Facebook by former Zuckerberg early-stage mentor/supporter Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe.
It reveals the neurological science being exploited by social media programmers to hack our brains, hence the segment’s title, “Brain Hacking.”
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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