December 9, 2013

Creativity is NOT preferred

By mediainmind

Creativity is NOT preferred

This link takes you to an article in Slate online that cites recent research on the subject of creativity. On finding: Creativity is actively resisted by decision-makers in positions of authority. This has big implications for media-intense industries like film-making and advertising. See what you think.

About mediainmind

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Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind
This entry was posted on Monday, December 9th, 2013 at 10:02 am and posted in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.

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