January 20, 2014

Apple’s new ad

By mediainmind

Apple’s new ad

Poetry is the theme for Apple’s newest commercial for its iPad Air. I’ve never been much of a poetry fan, but I find this ad does a good job of showing iPad capabilities. Still, is it a bit on the pretentious side? What do you think?

About mediainmind

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Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind
This entry was posted on Monday, January 20th, 2014 at 11:18 am and posted in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.

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