A recent report from Deloitte as reported on in the Wall Street Journal reports how Gen Z teens differ from other generations in their attitudes toward and uses of online games. The graph below sums it all up nicely.
To view the entire WSJ article, click on the free link below, which will allow you to read the article without needing to have a subscription. It’s interesting reading and something to keep in mind, no matter if you’re in marketing or parenting, education or entertainment. There are significant differences between male and female teens.
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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This entry was posted on Saturday, September 24th, 2022 at 5:37 pm and posted in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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