How Apple mistreats front-line personnel

The first thing I need to say is that I have been a loyal Apple product user and fan since the Macintosh SE. I also know one of their mid-level executives who has never had any bad word to say about the company. But this article from “The Verge” has me furious and I can only hope that sufficient outrage is directed at Tim Cook for him to mandate some seriously needed changes in the company’s treatment of its front-line people.

Here’s the link:

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: