There needs to be a law!

I have had it. I am getting over a hundred spam emails every day claiming they can help me with my prostate, my blood pressure, tinnitus, weight problems, medicare, car warranty, cheaper gas, home insurance, auto insurance, windows, tech goodies…you name it, I’m getting it.

Over 90% of these end up in my “suspected spam” folder where I need to vet them all because sometimes legitimate email ends up there, too, thanks to AOL’s fairly crummy spam detection algorithm. Any spam that I detect as spam, I highlight the sender’s email address and select “block sender” and then delete. But spam from clearly-labeled blocked senders keeps showing up anyway. At least they are now highlighted in blue so I don’t need to vet, just delete.

What’s the use?

Plus, the blocked senders then also send more of the same, identical spam messages using a different email sender’s address.

Responsible email marketers always include a way to “unsubscribe.” Spammers never do.

We need a law that requires all email marketers to include an unsubscribe option and it needs to STICK. Violators should be subject to $500 per omission fines. The FCC should be empowered to prosecute repeat offenders, ban them from sending any email, and have the discretion to levy jail time.

ISPs should be required to develop screening algorithms that would automatically prevent any such spam from being delivered, period. And spam that slips through and is labeled “block sender” by the recipient should be flagged so it never ends up in anyone’s in box or spam folder again.

Legislators at ALL levels need to respond to this. If California can pass a privacy law, they can pass this law too. What do you think?

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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