Seth Godin’s Comment about the Media

I’ve been getting marketing superstar Seth Godin’s posts daily for over 10 years now and they are something I always look forward to reading. This morning he made an observation about how the media tend to think of us, their audience. It struck me as especially relevant to what’s goiinng on these days and I am reproducing it here for your edification and enlightenment.

We are not astronomers 

Unlike most of the sciences, astronomy is always done at a distance. You can see the stars, but you can’t do anything about them.

Sometimes the media would like us to believe that we’re all astronomers, simply passive witnesses in a world out of our control.

But the world is never out of our influence.

Remembrance, connection, possibility, invention, empathy, insight, correction, care and justice are all up to us.

We not only observe, but we make changes happen. Our participation (or apathy) leads to a different future.

The ocean is made of drops. And the drops are up to us. Who else is going to care enough to make an impact?

—Seth Godin