Yes, voice. The things you say and how you say them. In the ongoing push to identify ever more accurate ways to classify consumers and exploit their needs and wants, the latest tool being designed to monitor us all is the use of AI and hardware to home in on your real-time emotional state. It’s the application of psychographic market segmentation to drill down to an audience of one, you or me, and do it “as we speak.”
How will this be done?
While the algorithm does the classification, it’s the hardware that will empower it.
You might wonder what kind of hardware. How about your phone? Or all those wonderful IOT devices in your home that lend so much convenience to your workaday self, freeing you up to spend more FOMO time on social media platforms, so you can but, buy, buy more and more and more.
Anything we use that is activated by voice can be heard by a machine you know nothing about that analyzes your tone, your inflection, your word choices, and builds an instantaneous profile ready to use psychological tricks of the trade to steer you in the marketer’s desired direction.
This article goes into the details and I highly recommend it.