Pew Research reports online usage

“About three-in-ten U.S. adults say they are ‘almost constantly’ online,” is the headline for a Pew Research report about online usage released on March 26th. The article includes an eye-opening demographic breakdown for people being online according to age, gender, education, ethnicity, geographic location, and income.

Forty-eight percent of people in the 18 to 29 age cohort are online “almost constantly,” followed by those aged 30 to 49 at 42%. A mere 8% of those 65 or older are constant users.

College grads come in at 42%, while high school or less are at 23%.

These findings are eye-opening and no doubt useful for a variety of business-related pursuits, such as marketing strategies. After all, if you want to reach your target audience, it helps to know what media they use, so that you can maintain a presence there. Purveyors of senior-related products and services probably should not be looking to social media, while marketers of Gen Z goods and services certainly should!

Here’s the link:

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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