October 30, 2020
Multitasking and Memory
I have posted several times in this blog about the downsides of multitasking and now here is one more: It seems that engaging with multiple media platforms at the same time may diminish one’s ability to remember things. This article in Scientific American cites a study published in the peer-reviewed journal Nature.
“The research suggests that ‘media multitasking’—or engaging with multiple forms of digital or screen-based media simultaneously, whether they are television, texting or Instagram—may impair attention in young adults, worsening their ability to later recall specific situations or experiences.”
Younger Millennials and all Gen Z’ers should take note. Here’s the link:
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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