Mind Hacking with Long Copy

I recently subscribed to “Muse by Clio,” an email newsletter from the eponymous awards company. I invariably find interesting items and heartily recommend it to any of my readers who are interested in creativity. It’s free.

In one recent issue,​ there was a clip on a Swiss advertising company that has taken David Ogilvy’s advice that long copy sells to contemporary extremes. In this day of notoriously short attention spans and advertising clutter beyond belief or relief, Scholz and Friends has crafted a series of transit stop posters promoting a trial subscription to Neue Zürcher Zeitung (The New Zurich Times) that are well worth looking at…and reading.

Here’s the link:


About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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