Great article in the current Ad Age about the incredible growth of eSports. The article notes that one young man dropped out of school to play games like Call of Duty full time and claimed he would be making more money than his parents. In fact, his earnings came to over $200,000 in prize money.
Advertisers are getting on board and Ad Age points out they need to be in it for the long haul or gamers and their fans may punish them economically. Turns out that gamers seem to be a pretty altruistic bunch. What’s up with that?
Given all the negative attention about violent video games and their supposed effects on aggression and violence, what accounts for this altruism? Seems like a very ripe area for some empirical research to me!