Great article in the current Ad Age about the incredible growth of eSports. The article notes that one young man dropped out of school to play games like Call of Duty full time and claimed he would be making more money than his parents. In fact, his earnings came to over $200,000 in prize money.
Advertisers are getting on board and Ad Age points out they need to be in it for the long haul or gamers and their fans may punish them economically. Turns out that gamers seem to be a pretty altruistic bunch. What’s up with that?
Given all the negative attention about violent video games and their supposed effects on aggression and violence, what accounts for this altruism? Seems like a very ripe area for some empirical research to me!
http://adage.com/article/news/e-sports/308447/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1491792459&utm_visit=181161
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About mediainmind
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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