New Media Creating New Brains?

According to an article in Time magazine that cites recent research at Stanford, McGill, and USC, people who use their smart phones, tablets, and other devices to constantly surf the ‘net and engage in social media may be re-making their brain’s hard wiring…and not in a good way.


According to article author Markham Heid, one’s anterior cingulate cortex, where reflective thought takes place, becomes atrophied and loses functionality. The brain becomes overloaded with constant over-stimulation of “always on” connectedness and starts losing the ability to take a break and let “aha!” moments rise through the soup of data and impressions absorbed both consciously and unconsciously.

Earlier research about the harmful effects of multi-tasking is reinforced by this newer work.

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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