Coppola’s Wine Business & Media

Coppola wines has introduced a series of wines whose labels and names come from several of Coppola’s signature films. Here’s the picture that was included in a promotoinal email I received today from BevMo.


Three of Coppola’s biggest hits, Jaws, King Kong, and Wizard of Oz, are now a Chardonnay, a Cabernet Sauvignon, and a Merlot, with prices that range from $18 to $20. These days, that’s not much more than the price of a movie ticket.

Clearly, the psychology of having ahit in one milieu is now spilling over into a completely different milieu. Given the recent penchant to give wines names like “Arrogant Bastard” and “Bitch,” I guess it’s nos surprise to see another naming convention enter the fray. Thankfully, at least this one is less profane.

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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