August 26, 2016
The Cuteness Factor
Today’s Washington Post has a nice article about the kinds of appearance factors that make something appear “cute” to us. Here’s the link:
From a media psychology point of view, we are all apparently hard-wired to interpret certain visual cues in ways that excite our dopamine receptors and caring instincts. I would say the article does a good job of illustrating this.
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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