What Makes Them, Them

Have you seen the latest commercial for Lexus? It’s called “What Makes Us, Us” and shows us the smarmiest, most arrogant and narcissistic (he can’t help it…he’s just written that way) Lexus driver ever, telling us, “By the time other people start doing what we’ve been doing, we’ve moved on.”

Here it is: https://www.ispot.tv/ad/79go/lexus-what-makes-us-us-featuring-henry-simmons

If what a number of sociologists have been saying about the Millennials is true, that they are the most narcissistic generation in memory, and if it’s also true that effective advertising arouses positive feelings of affiliation in viewers, then Lexus should be seeing land office business from the M-folks soon.

Or maybe they just need a different creative approach.