The Magic Kingdom makes jobs disappear!

Please read this story from today’s NY Times:

I first became aware of Disney management’s arrogance when I got a direct mail piece advertising their management training program back in the late 1990s. The piece, done during the Eisner era, took the tone of “We are so incredibly hot, wonderful and successful, don’t you wish you could be as cool as we are?” They wrote it like they were Harvard or Stanford, Penn or Wharton…a business school better than any other!

And over the years I’ve seen and heard other stories in the same vein. Their organizational psychology is one of multiple personality disorder. There’s Dr. Jekyll, the warm and wonderful creator of Pixar films and Disney characters. Then there’s Mr. Hyde, the miserable, penny-pinching Scrooge out to screw everyone they can for a buck.

How do you like their new park visitor pricing scheme? As much as I genuinely admire Ed Catmull and his team for their apparent grasp and successful practice of media psychology concepts, I abhor the fact that he’s tied up with these bastards. So I won’t go see any more Pixar films. I won’t visit the parks anymore. I won’t watch ABC TV. I intend to boycott any and all things Disney, as best I can. I ask you to join me.

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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