August 18, 2014
2014 Emmy for Best Commercial
Emotion trumps everything else when it comes to picking the #1 commercial for 2014. The five spots clearly show how important emotional appeals have become in contemporary advertising.
Emotion is a complex subject when it comes to looking at its bio-neurological makeup and manifestations, yet remarkable simple when it is used well, as these commercials demonstrate.
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About mediainmind
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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