Preschoolers are more comfortable with technology

According to a recent study (http://tinyurl.com/kescvfq) preschoolers do better than college students at figuring out how to use gadgets. It seems they have not yet had their natural creativity blunted by conformity imposed by all the usual suspects. The psychology of learning is a core part of the psychology of media use and influence, and I would argue that the more creative one is, the less one is likely to be unduly influenced by mediated messages. What do you think?

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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