Yes, this IS a real commercial!
This is a very long form commercial at 3:05. The “performance” itself is unique and incredibly impressive in terms of what it must have taken to stage this event. The sponsoring company is not revealed until the end. I doubt this could air in the U.S., given our high rates for commercial air time. But as a YouTube video, it could score a lot of hits. We shall see. Any thoughts?
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About mediainmind
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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