Looks count more than sound for musical performance preferences

An email newsletter I subscribe to about the music business notes, “The way a musician looks on stage is more important to listeners than the music being played, according to a study just released.  That is, even though most music fans swear that they are evaluating the music based on the music itself, and little else.” The news cites a study from Dr. Chia-Jung Tsay, a professor at the University College, London, that is part of the proceedings of the National Academy of Sciences. The piece can be downloaded free from the Academy website at this URL: http://www.pnas.org/content/early/2013/08/16/1221454110.full.pdf+html?sid=e6485f76-186a-42d1-9c95-af1c3e2f32f0

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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