May 28, 2013
Is background music a form of multitasking?
Is background music a form of multitasking?
I have long been opposed to the concept of multitasking on the grounds that it inhibits cognitive focus and productivity. The research generally supports this view. But what about background music? Well, this excellent article summarizes several research threads that find both positive and negative effects that depend both on the type of music being played and the task itself. Does this match up with your own experience?
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About mediainmind
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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