Is Wheat Thins crazy?

Some of my colleagues have taken offense at a new commercial for Wheat Thins, saying that it typifies an insensitive and unhealthy attitude toward mentally ill persons. Take a look and let me know what you think: http://www.youtube.com/watch?v=0-TMETu1_1Q

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

4 responses to “Is Wheat Thins crazy?

  • Lauren Brownell

    That is a terrible commercial regardless of insensitivity to the mentally ill. It is stressful, irritating and more. What I find hard to believe is that in an ad agency board room somewhere, a group of people sat around a table and said, “Yes! That’s a great idea!” And yes, it is an insult to the mentally ill.

  • Cris Scaglione

    The fact that it’s a muppet-type character may take some of the sting out of the implications, but it’s still heavy-handed and harkens back to the mid 1900’s asylum, replete with the stereotyped stigma of mental illness and its “treatment”. In the post-Sandy Hood media dialogue about background checks and other aspects of gun control, I have heard/read more perjorative remarks about people with mental illness than I’ve heard for decades. A potentially problematic trend (also mentioned by NAMI), which this commercial may be tapping in to. Time will tell.
    P.S. Also annoying, low budjet and in quesitonable taste.

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  • Reggie

    Denn auch wenn nicht alle dieser Stoffe direkten Einfluss auf den Fettstoffwechsel haben, so haben sie mit ziemlicher Wahrscheinlichkeit einen indirekten Einfluss,
    da sie Faktoren beeinflussen können, die dann wiederum direkt am Fettstoffwechsel beteiligt sind!

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