April 10, 2013

Is Wheat Thins crazy?

By mediainmind

Some of my colleagues have taken offense at a new commercial for Wheat Thins, saying that it typifies an insensitive and unhealthy attitude toward mentally ill persons. Take a look and let me know what you think: http://www.youtube.com/watch?v=0-TMETu1_1Q

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind
This entry was posted on Wednesday, April 10th, 2013 at 1:42 pm and posted in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.

4 responses to “Is Wheat Thins crazy?”

  • Lauren Brownell
    April 12th, 2013 at 4:13 am

    That is a terrible commercial regardless of insensitivity to the mentally ill. It is stressful, irritating and more. What I find hard to believe is that in an ad agency board room somewhere, a group of people sat around a table and said, “Yes! That’s a great idea!” And yes, it is an insult to the mentally ill.

    Reply
  • Cris Scaglione
    April 13th, 2013 at 1:33 pm

    The fact that it’s a muppet-type character may take some of the sting out of the implications, but it’s still heavy-handed and harkens back to the mid 1900’s asylum, replete with the stereotyped stigma of mental illness and its “treatment”. In the post-Sandy Hood media dialogue about background checks and other aspects of gun control, I have heard/read more perjorative remarks about people with mental illness than I’ve heard for decades. A potentially problematic trend (also mentioned by NAMI), which this commercial may be tapping in to. Time will tell.
    P.S. Also annoying, low budjet and in quesitonable taste.

    Reply
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    September 25th, 2014 at 10:41 pm

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  • Reggie
    November 12th, 2015 at 6:27 am

    Denn auch wenn nicht alle dieser Stoffe direkten Einfluss auf den Fettstoffwechsel haben, so haben sie mit ziemlicher Wahrscheinlichkeit einen indirekten Einfluss,
    da sie Faktoren beeinflussen können, die dann wiederum direkt am Fettstoffwechsel beteiligt sind!

    Reply

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