“Google Glass” Is it app-tastic?

So today’s Adweek online had a piece on Google Glass, including a short video that’s well worth watching (http://bit.ly/11W14J8) and here’s the thing: Glass is not fully autonomous–it’s a wireless add-on to your smart phone. It relies on your GPS chip and processor and navigation to do what it does. And, of course, you have to wear it, like a pair of glasses. Read the article, check out the video and tell me: Do you think this will really be the next big ad medium?

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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