January 27, 2013
Ad agencies need to rethink themselves
I received a link from a LinkedIn connection to a very good article on why ad agencies need to rethink themselves:
Disruptive technologies have led to new forms of service-oriented firms that are taking on the kinds of tasks that ad agencies used to have all to themselves. Will ad agencies end up going the way of typesetters and analog film prep houses?
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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