August 7, 2012
The psychology of the “Mad Men” TV show
Here is a link to part 1 of what will be a two-part article from the Daily Beast about the Emmy-nominated episode this past season where one of the principle female leads agrees to sleep with a representative of a potential major client for the ad agency. If she does, she gets to be a partner. The interview about the episode is a fascinating character study that I would say shows exceptional subtlety in terms of insight into human nature. It’s well worth a read.
Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara).
Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government.
Special Expertise: The interface between human behavior and the media. It's all about "media in mind."
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