There is a new study out by the Pew folks (Pew Internet and American Life Project) that brings us up to date on how cell phone users are incorporating their cell phones while watching television on a TV. They use cellular to check on things they see on TV, to text friends during commercials, and many other things. It’s a growing trend. Access the full report at http://pewinternet.org/Reports/2012/Connected-viewers.aspx?utm_source=Mailing+List&utm_campaign=7cff0e20dd-Newsletter_07262012&utm_medium=email
Here are two highlights:
- 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching
- 6% used their phone to vote for a reality show contestant
mediainmind 
Leave a Reply