Pew report on connected viewers

There is a new study out by the Pew folks (Pew Internet and American Life Project) that brings us up to date on how cell phone users are incorporating their cell phones while watching television on a TV. They use cellular to check on things they see on TV, to text friends during commercials, and many other things. It’s a growing trend. Access the full report at http://pewinternet.org/Reports/2012/Connected-viewers.aspx?utm_source=Mailing+List&utm_campaign=7cff0e20dd-Newsletter_07262012&utm_medium=email

Here are two highlights:

  • 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching
  • 6% used their phone to vote for a reality show contestant

About mediainmind

Education: BFA in Painting & Sculpture from California College of the Arts (Oakland); Executive MBA in Executive Management from the Peter F. Drucker & Masatoshi Ito Graduate School of Management at the Claremont Graduate University (Claremont); MA and PhD in Media Psychology from the Fielding Graduate University (Santa Barbara). Experience: Over 40 years experience in marketing, advertising, and public relations on the client and agency sides of the business; for-profit and nonprofit, as well as government. Special Expertise: The interface between human behavior and the media. It's all about "media in mind." View all posts by mediainmind

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