Emotion trumps everything else when it comes to picking the #1 commercial for 2014. The five spots clearly show how important emotional appeals have become in contemporary advertising.
Emotion is a complex subject when it comes to looking at its bio-neurological makeup and manifestations, yet remarkable simple when it is used well, as these commercials demonstrate.
According to a recent study (http://tinyurl.com/kescvfq) preschoolers do better than college students at figuring out how to use gadgets. It seems they have not yet had their natural creativity blunted by conformity imposed by all the usual suspects. The psychology of learning is a core part of the psychology of media use and influence, and I would argue that the more creative one is, the less one is likely to be unduly influenced by mediated messages. What do you think?
Marketers Use Neuroscience in Package Design to Influence Consumers Subconsciously | Adweek
Adweek has just run an article about neuromarketing and using symbolism in emotion-evoking ways as a packaging tool. It’s a good read.
Longhand note taking is best!
So, it turns out that using a laptop or tablet is NOT such a good substitute for old-fashioned longhand note-taking because you no longer “process” the content!
Crazy ads for Burger King
Here are two :15s and a :30 from Burger King down under. They’re not the sort of thing you’ll see in the USA, and one wonders about the cultural differences between the Anzus chaps and ourselves. What say you?
What’s the message here?
This Procter & Gamble commercial purports to celebrate moms, showing how they nurture us from infancy to achieve greatness. But it seems to me that these three vignettes are more about the kids being coerced (however gently) into the pursuit of parental aspirations, rather than being allowed to discover their own. Have a look at the spot. Am I off base here? What do you think?