So, here’s a 2-minute-plus spot from KFC by its British ad shop that is about as over-the-top as I, for one, can imagine. My sense of good taste is slapped silly by this radically over-produced homage to something totally unworthy of the effort. But that’s just me. What about you?
An email newsletter I subscribe to about the music business notes, “The way a musician looks on stage is more important to listeners than the music being played, according to a study just released. That is, even though most music fans swear that they are evaluating the music based on the music itself, and little else.” The news cites a study from Dr. Chia-Jung Tsay, a professor at the University College, London, that is part of the proceedings of the National Academy of Sciences. The piece can be downloaded free from the Academy website at this URL: http://www.pnas.org/content/early/2013/08/16/1221454110.full.pdf+html?sid=e6485f76-186a-42d1-9c95-af1c3e2f32f0
He was 87, which isn’t bad. Might have gone longer if he hadn’t kept smoking, but no real way to know that. I regret that I discovered him fairly late in life, in my early 50s. I loved everything of his I ever read, from the westerns to the crime stuff. He was a real master of dialog. He wrote characters that sounded true to life. They were all shades of gray, not a full black or white in the whole parade. If you never experienced him, I’d suggest Rum Punch for openers. And of course the books with Raylen Givens in them, starting with the short, Fire in the Hole. “Justified” is a wonderful series, and I only hope the producers will stay true to the course they have set when “Dutch” was around to lend a guiding word now and then. God bless Elmore.